With iRecruitment, the main purpose of the job advertisement is to attract all candidates that are suitable for the job and only those. Therefore, the advertisement shall stimulate the suitable candidates to apply for the job and at the same time tell persons that are not suitable that they would be unsuccessful. The advertisement shall make it possible for the readers to asses if they are suitable for the specific job or not. Comprehensive and accurate descriptions of the job and its requirements will make this possible using the iRecruitment job listing platform.

Defining the requirements is based on what the job description says about the content of the job and what the job specification says about the requirements in order to compile the content of an external advertisement regarding the specific recruitment policy. It is important to check that the job description is up-to-date and accurately expresses the present requirements.